How to Write Cold DM Copy
Writing copy that converts
This guide teaches you how to write cold direct messages that are highly effective. The knowledge here is so powerful it feels almost too good to have. Follow these steps to create messages that get responses and deliver results, using clear, formal language and no personalization.
Step 1: Be Clear and Specific
If your offer is unclear, people will lose interest. Confusion is the biggest reason leads say no. Do not use vague terms like “chatbots” without explanation. Instead, state exactly what you provide and the benefit it offers. Use specific details, such as numbers or outcomes.
Poor: “Are you interested in chatbots?”
Effective: “Would you like a chatbot that books 15 sales calls per month?”
Avoid ambiguity. Make the result easy to understand immediately.
Step 2: Be Genuine, Not Scripted
Do not use a rigid script. Write as yourself in a natural way. Keep your message direct and to the point. If they ask for more information, provide it. If they agree, suggest a call. Prepare a document with responses for every possible reply—yes, no, or maybe—and adapt based on what they say.
Example: “Would you like me to secure 10 clients for you in 14 days? Are you interested?”
If they say “Tell me more”: Send details.
If they say “Yes”: “Great, shall we schedule a call?”
Do not personalize with details like their name or business. Keep it straightforward.
Step 3: Include Three Essential Elements
Every message must have these three components to succeed.
Offer and Results: Explain what you are offering and the specific result they will get. Include whether it saves time, increases revenue, or achieves another goal. Add a clear timeframe.
Weak: “We provide lead generation.”
Strong: “We will book you 10 to 20 sales calls in 30 days.”
Guarantee: Offer a strong guarantee to build trust. It could be a refund if you fail or free work until the result is achieved. A bold guarantee increases their willingness to respond.
Basic: “We refund you if you are not satisfied.”
Powerful: “If we do not deliver, we will refund you and work for free until we do.”
Ensure the guarantee is realistic and one you can fulfill.
Timeframe: State when they will see the result. A specific period, like “in 30 days,” is more convincing than an unclear promise.
Step 4: Keep It Brief and Professional
Write short messages, no more than 50 words. Use simple, formal language without casual phrases. Focus on a direct approach—present the offer, state the result, and include the guarantee.
Ineffective: “I would love to discuss how we can assist you.”
Effective: “Would you like us to double your bookings in 10 days? If we fail, you get a refund.”
Step 5: Sample Messages
Here are examples to use:
“Would you object if we book you 10 to 20 sales calls in 30 days? If we do not succeed, we will refund you and work for free until we do.”
“Our chatbot saves you 5 hours per week on leads. If it does not, we will refund your payment.”
No personal details are needed—just the offer, result, and guarantee.
Why This Approach Works
This method is highly effective because it is clear, direct, and removes risk for the recipient. It avoids unnecessary steps and focuses on what they gain. Most people do not use this level of precision and boldness, making it feel like a secret advantage.
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